18-year-old high school student Im Ju-kyung (Moon Ga-young), who has an inferiority complex regarding her appearance, has been constantly discriminated by her family and bullied by her peers due to being perceived as ugly. She starts learning how to use makeup by binge-watching makeup tutorial videos on the Internet. When she masters the art just before transferring to her new school, her makeover proves to be transformative as she quickly rises to fame and her peers call her a “goddess”.
Despite her newfound popularity, Ju-kyung still considers herself ugly and it is her greatest fear that her peers will see her real face. This unfortunately comes true when her dashingly handsome classmate Lee Su-ho (Cha Eun-woo), whom she had previously run into with her bare face a couple of times, recognizes her beyond her makeup. Su-ho is very popular among female students at school, but he hates being the constant center of attention. He has his own fears, and he harbors a dark secret—a tragic incident in the past—that has been haunting him for a long time. He and his former best friend Han Seo-jun (Hwang In-yeop) have distanced themselves from each other because of this incident. Ju-kyung and the estranged friends Su-ho and Seo-jun soon forge an unlikely relationship as they unravel secrets, share their pains, grow together and seek comfort from each other.